Indian Summer is an 11 day festival of arts and culture that brings Canadian and South Asian artists, performers and thinkers together. We design directed the entire print and web campaign of the festival, and created several promotional brochures, posters, sponsorship material and festival reports. Here we balanced the warm, celebratory aspects of the festival, with clear organization and presentation of information. The campaign yielded tangible results: 12,000 people attended the inaugural festival, and the design material got many favourable mentions.

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